Development Opportunities

Built By Operators. Backed by 30+ Years of Experience

We are not a franchise and we are not one-size-fits-all.

Instead, we offer developers a hands-on, commercially focused partnership backed by proven systems, practical marketing and AI technology that supports better decision making, with an established corporate guest base that delivers early occupancy and long-term performance of their asset. Backed by 30+ years of experience operating large hospitality portfolios with multiple revenue streams and comprehensive exposure across all facets of hotel operations.

Proven Operating Model

Consistent occupancy from leveraging an existing loyal corporate and long-stay guest base
Optimised revenue through proven pricing strategies, demand analysis and performance optimisation
Predictable income via long-term lease or management agreements
Decades-refined operating systems and procedures developed through hands-on experience across all facets of hotel operations
Proven capability managing large hospitality portfolios with multiple revenue streams, ensuring scalable, efficient and resilient performance

Established Luxury Brand

Developers gain the advantage of partnering with a recognised luxury serviced accommodation brand, while maintaining the flexibility and the creativity that comes with a privately owned enterprise, and the added benefit of leveraging our existing corporate guest base that can be funnelled directly into their property.

We operate every partner asset with the same care, accountability and pride as our own, ensuring outcomes that serve our partners’ best interests and deliver the strongest possible results.

Backed by Technology & AI

Seamless digital guest journey, including self-check-in kiosks
AI-supported insights and automation across operations and marketing
Centralised CRM and corporate account management
Technology-led efficiencies that reduce operating costs while enhancing guest experience

Our technology is designed to streamline operations while preserving what matters most personalised service. Guests benefit from efficient self-check-in, supported by a centralised reception team located in our CBD, ensuring real human interaction when it matters most.

End-to-End Development Collaboration

We work alongside our partners from concept through to operation, applying decades of hands-on hospitality experience early in the design process to ensure developments are operationally feasible, efficient and sustainable over the long term.

Early-stage design and feasibility input
Apartment mix, sizing and layout optimisation
Furniture, fittings and design guidance aligned to the Indulge brand
Operational efficiencies built into the building design
Sustainability and environmentally considered solutions
Early concept-stage collaboration, enabling developers to leverage our industry knowledge and established supplier networks for FF&E, in-room technology, access systems and operational infrastructure.
Seamless transition from planning and delivery through to full operation, ensuring continuity, accountability and outcomes aligned with long-term asset performance

What Sets Indulge Apart

While we partner on new builds, redevelopment is our point of difference.

Indulge specialises in transforming underutilised commercial buildings including offices, vacant retail and mixed-use assets into premium serviced accommodation.

Lower capital outlay compared to new construction
Faster delivery timeframes
Unique, design-led accommodation offerings
Strong returns through repositioning and brand elevation

This is where Indulge creates something truly distinctive.

New Developments

Purpose-built serviced apartment projects
Minimum 4+ apartments
Designed for corporate, executive and long-stay accommodation
Scalable operating capability, with experience across both boutique developments and large, hotel-level assets
Whether your project is boutique or large-scale, we tailor our approach to suit your asset, your goals and the level of support you need>

Redevelopments

Office-to-apartment conversions
Vacant retail or shopfront transformations
Adaptive reuse of commercial buildings
Projects where character, design and differentiation matter

What Does Indulge Look For in a Site?

Central or strategically positioned locations
Proximity to business districts, medical precincts or key infrastructure
Sites suitable for 4+ apartment developments
Commercial buildings with strong redevelopment potential

What Does Indulge Look For in a Development Partner?

A shared vision for quality, longevity and performance
Willingness to collaborate early in the design process
Commitment to sustainable, future-focused developments
Interest in long-term operating partnerships

Developer Partner Obligations

Delivery of the project to agreed design and specification standards
Collaboration throughout design and construction phases
Alignment with the Indulge brand, quality benchmarks and sustainability goals

Our Partnership Model

We are selective in the partnerships we form. Indulge Apartments does not work with every opportunity presented to us.

Our focus is on ensuring each partnership is commercially sound, operationally viable and aligned for long-term success. If we believe we are unable to deliver a solution that will genuinely benefit both parties, we won’t force a model that doesn’t fit.

This disciplined, transparent approach reflects current industry best practice and protects the integrity of the development, the brand and the long-term performance of the asset.

Long-term lease agreements
Management agreements
Hybrid partnership models